Monday, March 2, 2009

Assignment 6: Advertisement


This ad clearly represents all the roles a woman is supposed to fill. It shows that in one day a woman is expected to do the laundry, go shopping, take care of the kids, stay physically fit, and hold a job. A woman really needs an army to get all this done—too bad she’s ‘just one person’. While it’s nice that this ad acknowledges the problem, the fact that beef—and beef recipes—are somehow the solution seems kind of suspicious to me. Furthermore, the toy ‘solders’ theme seems emphasize the mother role, and most of the images show the woman in housekeeper/mother roles.

xXx

In theory, anyway, I’d like to have children someday. I’ve just always been vague on the subject of when exactly I was going to fit them in, and this week’s chapters from the F Word make me despair of ever finding a truly ‘right’ time. Bad logic and hypocrisy abound: daycare is ridiculously expensive, but women won’t get paid while they’re taking time off to recover from giving birth; if a woman takes time off after having a child, she’ll get paid less when she returns to the workforce even though she now has an additional mouth to feed; between careers and household chores, women work harder than men for less pay.

As a lesbian, maybe—the theory would go—I’ll at least have a partner who’s more willing to share equally in the household chores. But bell hooks speaks the truth when she says that partners in same-sex couples have just as many issues with equality as heterosexual couples do. I found the idea that a lesbian is somehow less likely to feel like she needs someone outside herself “to legitimate and validate her existence” to be kind of ridiculous, in the midst of a chapter whose whole point is that lesbians are, in fact, people too.

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